
About Branded Quality
We are a proudly small, mission-driven business owned and operated by a team that reflects the strength, resilience, and diversity of America. Our leadership includes a 100% disabled U.S. military veteran, a Native American deeply rooted in the stewardship of our lands, and a lifelong rancher with generations of experience. Together, we bring over 85 years of combined expertise in land management, horse training, and ranch operations across the United States.Our team’s background offers a rare and powerful blend of practical knowledge, cultural insight, and service-minded leadership. This lived experience not only drives our passion for solving the wild horse and burro overpopulation crisis but also informs our deep commitment to ecological sustainability, national service, and the preservation of America’s rural heritage. At the core of our work is a recognition that restoring overgrazed lands and responsibly managing natural resources are critical to ensuring long-term national food security—for today and for generations to come.